Michele Parrotta Takes Time 4 Hemp

Host, Casper Leitch, Joint Host’s, Al Byrne, and Al Graham and Michele Parrotta take Time 4 Hemp.

Changing The Game For Mature Consumers

In a world where the cannabis conversation is rapidly evolving, Michele Parrotta, better known as Mimi Cannabis, stands out as a bold, brilliant, and blazing force for change. With nearly five decades of lived cannabis experience and over eight years of professional leadership in the industry, Parrotta is not just advocating for access to medical marijuana and hemp products, she’s redefining how we think about cannabis culture, especially for older adults.

Born and raised in Kingston, Ontario, Michele spent over 30 years in the hospitality and human resources world before making a radical and inspiring pivot in her 50s. At a time when many people are winding down their careers, she was just heating up. Fueled by her lifelong passion for cannabis and her desire to educate others, Michele launched MC Lifestyle Inc., a company focused on helping “mature newbies” navigate the growing legal marijuana market. Whether through medical cannabis consultations, partnerships with companies like Mendo Medical, or retail guidance tailored to seasoned adults, Michele’s mission is simple: empower people to make informed, confident cannabis choices.

Click here to enjoy this interview in video format.

Casper Leitch

I got involved in the Hemp Movement in 1989 when I was hired by Jack Herer to run hiss office. I launched the cable television series ‘TIME 4 HEMP’ on January 5, 1991. Time 4 Hemp is the first TV series in the history of broadcasting to focus strictly on the topic of cannabis. This has given me the dubious honor of being ‘The Father Of Marijuana Television’.

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